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A foundation in the principles of marketing used to manage profitable customer relationships. The objective is to understand the pivotal role of marketing within both an organization's strategic plan and the marketing process and determine marketing strategies and tactics. Topics include consumer behavior, competitive analysis, segmentation, target marketing, positioning, branding, new product development, pricing, value chains, and marketing communications. Students may receive credit for only one of the following courses: BMGT 350, MGMT 322, MRKT 310, or TMGT 322.

In past projects, students have had the opportunity to

We recommend you have strong written and verbal communication skills.

Type: Academic clubAvailable To: Undergraduate and Graduate

At the same time, 2013 saw shifts in the nature of our marketing tools, as social media outlets edged closer to market saturation. Teens began for Instagram, Twitter and Snapchat. Popular Science on its online articles, to combat a “politically motivated, decades-long war on expertise”.

Our faculty work or have worked at organizations including

Twenty thirteen was another topsy-turvy year for scientists in the U.S. Many of us spent a good part of the year dealing with Government scientists, spent October 1-16 on furlough. This year’s Nobel laureates were overheard that they would have better luck building a career if they left the country.

Faculty members in this program hold or have recently held positions including

UMUC is a proud member of the University System of Maryland.

(For students with little or no business background. Recommended preparation for many other BMGT courses.) An introduction to the fundamental concepts of business management and leadership. The objective is to understand the interrelated dynamics of business, society, and the economy. Discussion covers business principles and practices in the context of everyday business events and human affairs and from a historical perspective.

And this list is far away of being complete!

The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.

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(Not open to students who have completed BIOL 101 or BIOL 102. For students not majoring in a science. Fulfills the laboratory science requirement.) An introduction to the structure and function of living organisms. The aim is to apply the scientific method and use scientific and quantitative reasoning to make informed decisions about experimental results in the biological sciences. Topics include the chemical foundations of life, cell biology, genetics, evolution, ecosystems, and interdependence of living organisms. Discussion also covers the importance of the scientific method to biological inquiry and the impact of biological knowledge and technology on human societies. Laboratory activities emphasize the scientific method. Students may receive credit for only one of the following: BIOL 101-102, BIOL 103, BIOL 105, or BSCI 105.

Vice Dean of Business and Professional Programs

Assistant Professor of Business and Marketing

An analysis of the economic principles underlying the behavior of individual consumers and business firms. The goal is to apply select microeconomic theories to real-world situations. Emphasis is on market theory. Topics include the implications of government intervention, technological innovation, the advantages and disadvantages of different market structures, and income distribution and poverty.

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Please see the for specific details about residency requirements.

In your online marketing courses, you'll study the strategic marketing processes for consumer and organizational markets, including environmental scanning and positioning; marketing research and analysis; segmentation, targeting, and positioning; product development and differentiation; valuation and pricing; channel and value-chain management; integrated marketing communications; and relationship building. You'll also examine consumer behavior and consumer relationship management, global marketing, online marketing, and sales management.

View important information about the  of students enrolled in certificate programs.

Plus, more than 100 , , and an are available for those who qualify.

(May not be applied toward a major in accounting.) A survey of accounting principles relevant in making business decisions on the basis of financial information. The aim is to apply critical thinking skills and ethical principles to accounting issues. Topics include internal controls, financial reporting, analysis of financial statements, and elements of managerial accounting and budgeting. Students may receive credit for only one of the following courses: ACCT 301, MGMT 301, or MGST 301.