Advertising And Gender Roles - WriteWork
Second, gender is important in ensuring an advert of a specific item reaches the desired customer base. For instance, when a company is planning to advertise a female outfits or consumables such as skirts, it uses a female picture on the advert in the written and print media. The advert cannot be applied to the male gender because they are not related with the outfit. Every gender plays a critical role by advertising the brand of product that belongs to them. Although female gender is assumed senseless domestics and sex machinery, they take a critical role in the field of advertising (Pang, 2007). The feminine and the tender nature make women suitable in the adverts of many items than men. Though there is no evidence, it is believed that female talk more than their counterpart and more cautious than male. Alternatively, in national and international media, women are used in advertising laundry items such as detergents and therefore a strong tool in the field of advertising. It is obvious female are assumed inferior and persons of lows status but male should respect and adore their effort. As a result, the male should not retain their traditional stereoscopic nature of viewing women as sex objects but should view them as an icon of change and prosperity of the whole society. Despite women have several domestic roles in the family set up, their abilities should never be underestimated. The extensive development in the field of advertisement can be attested to the abilities of women who dominate in the advertising field for many products. The male assumption and the ill-treatment of the female gender are not only barbaric but also inhuman and immoral to treat the other human as non-human. Therefore, it is my conviction that the male opinion will continually change and observe the significant roles that women play in advertising.
Gender Roles In Advertising Essay
Gender Roles In Advertising/ Women as sex objects …
I pick this youtube video to show how gender roles are stereotyped in advertisements. This is a pine-sol commercial from 1993 that shows a mother cleaning her home after her kids come running from outside. This commercial like most cleaning product commercials, always depict women as domestic. They assume that women do not work and that our role is to clean the home. Also this commercial gives the impression that women stay home and take care of the children. Home cleaning products commercial always target women and never target men in their commercials. This also is a stereotype that men are not clean and do not care about house chores. Commercials that involve men advertise cars, fitness, beers, and sports. For some reason men are advertise for fun items and women are just meant to live their lives to take care of home. This is how things were in the older days when women were not allowed to work. Times have changed and women work, workout, hang out, watch sports and take care of home. When will these companies quit with the stereotypic accusations as to what gender roles are? In my eyes there are not gender roles. Women and men are equal.
Sexuality, Ideologies, and Gender Roles in Advertising | …
Within Europe, one of the most feminine cultures is the Netherlands whereas one of the most masculine cultures in Italy. In a , psychologists tested whether these two countries would differ in their reinforcement of traditional gender roles in advertising.