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This story appeared in the two-page daily English-language supplement to , Mexico City’s most authoritative newspaper at the time. The English-language supplement usually printed news that ’s editors believed would interest English-speaking readers who lived in the city more or less permanently, rather than tourists. Therefore the English-language pages generally contained business news of interest to local representatives of foreign firms, a smattering of political news from Britain and the United States (usually translated from the main part of the paper), social notes detailing the comings and goings of businessmen, diplomats, and their families, and extensive coverage of tournaments and dances at Mexico City’s elite country clubs. The supplement almost never printed stories about crime, tourism, or the day-to-day workings of government (neither in Mexico nor abroad.)
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The advertisements in provide one possible answer to this question. They peddled high-end goods—often, imported items ranging from tennis balls to automobiles. They did not aim to reach many readers, but focused on a small number of wealthy ones. This would include Mexico City’s community of English-speaking resident foreigners, but also included the larger number of relatively conservative, wealthy Mexicans who would see the inclusion of an English-language section as a sign of the newspaper’s politics. In the aftermath of the Mexican Revolution (during which the United States invaded Mexico and Pancho Villa’s army invaded the United States), this gesture of affiliation with the United States and its representatives in Mexico suggested that did not entirely agree with the new, post-Revolutionary government’s nationalist policies. This, in turn, would have hinted at a broader conservatism that wealthier Mexicans, presumably, would have appreciated. Advertisers in , therefore, found the presence of the English-language section a reassuring sign that they could reach a group of rich, powerful consumers.